Senior Capstone Project
For my senior capstone, I decided to do my individual project on a travel company I created. Wanderlust Adventures is an American travel company based in Europe.
I came up with an advertising campaign that consists of different media/advertising pieces and a brand book for Wanderlust Adventures.
Brand Logo
Social Media Posts
Photos and designs created in Adobe Illustrator.
These are examples of different types of media posts to highlight different trips that Wanderlust Adventures does.
-
My goal for these types of posts is to not only highlight trips the company has to offer but show young adults who have gone on their trips. This will give a more authentic and genuine feel and no so marketed.
Videos
Created in Capcut Video Software.
Here are a couple different types of videos that can be used on both instagram and tiktok. Short videos that grab the viewers attention is just want we want!
-
Keeping up with trends and always making a variety of different types of videos will benefit the company as it progresses and gains more clients/followers.
​
Billboard Ads
Created in Adobe Indesign.
-
Examples of billboard ads that have a catchy header with the logo. Very simple, to the point, and uses visuals to tie in what this company's mission is to the viewer.
